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Pricing Guide6 min read

Concierge Service vs Executive Assistant Cost: What the Price Difference Gets You

Choosing between a concierge service and an executive assistant comes down to scope, availability, and risk tolerance: concierges are great for ad-hoc, high-touch errand work; EAs (remote or onsite) are better where consistent, confidential, and strategic support pays back. This guide gives U.S.-focused cost benchmarks (As of 2026), task-based pricing examples, and a decision checklist so you can pick the model that fits your schedule, and your budget.

Key takeaways

  • Concierge services cost less for ad‑hoc, high-touch tasks but offer limited continuity and strategic support; executive assistants (remote or onsite) cost more up front and provide higher long‑term ROI for recurring executive workflows.
  • U.S. pricing (As of 2026) typically: concierge hourly $35–$125, U.S. freelance virtual EA $45–$120/hr or $1,500–$7,500/month, managed agencies ~20–40% premium, and full‑time onsite EA salaries $65k–$160k/year depending on market and seniority.
  • Budget for hidden costs, onboarding, security, benefits, rush fees, and use a short trial or audit to test fit before committing to a retainer or FTE hire.

Reviewed by Aurora

Aurora publishes these guides for founders and executives across the US evaluating dedicated assistant support. We refresh articles against current public sources and Aurora's operating experience so they stay grounded in how buyers actually make decisions.

Last reviewed May 2, 2026

8 public sources referenced

Quick answer: when to pick a concierge vs an executive assistant (short guidance)

  • Use a concierge service when you need flexible, ad‑hoc, high‑touch personal or lifestyle tasks (travel bookings, reservations, one‑off errands) without long onboarding.
  • Choose a remote executive assistant if you want recurring operational support, calendar, inbox, vendor follow‑up, at lower cost than onsite FTE but with consistent ownership.
  • Hire an onsite full‑time EA or an agency‑managed EA when confidentiality, in‑person representation, and deep institutional knowledge are required; expect higher total compensation and onboarding investment.

What each service actually is: clear definitions for buyers

Executive concierge (what it covers)

An executive concierge focuses on task-driven, high-touch services: last‑mile logistics, personal errands, venue and hospitality coordination, and concierge‑style bookings. Concierges are typically engaged on an on‑demand, per‑task, or hourly basis and are optimized for speed and flexibility rather than embedded ownership of ongoing workflows.

  • Common tasks: restaurant and venue bookings, one‑off domestic travel reservations, vendor calls for household services, event day coordination, special requests and gift sourcing.
  • Best fit: leaders who need irregular, lifestyle or ad‑hoc support and do not require long‑term account ownership.

Executive assistant: remote and onsite variants

An executive assistant (EA) provides recurring, proactive operational support. Remote (virtual) EAs operate offsite and are cost‑efficient for many executives; onsite/full‑time EAs are present and often handle front‑office representation, confidential tasks, and real‑time coordination. For an overview of EA responsibilities, see What Does an Executive Assistant Do?.

  • Common EA tasks: calendar and inbox management, meeting preparation and briefings, travel planning with policy compliance, vendor negotiation and invoice review, confidential correspondence, and project coordination.
  • Remote EA strengths: lower fixed cost, flexible scheduling, and often broader pool of specialized skills. Onsite EA strengths: immediate presence, in‑person representation, and tighter integration with executive routines.

Pricing benchmarks (U.S., As of 2026): hourly, retainer, and annual ranges

Service modelTypical U.S. hourly range (As of 2026)Common monthly retainer / part‑time benchmarkTypical annual salary / full‑time equivalent (U.S.)
Concierge service (U.S.‑based, retail/agency)$35 – $125/hr$500 – $2,500/month for subscription or ad‑hoc creditsN/A (usually hourly/retainer)
Virtual EA: U.S. freelance/contract$45 – $120/hr$1,500 – $7,500/month (4–40 hrs/week)Equivalent FTE: $70,000 – $140,000/year
Managed EA / agency (U.S.)$75 – $160/hr (agency markup)$3,000 – $12,000/month (tiered plans, SLAs)Agency‑managed FTE equivalent: $90,000 – $160,000/year
Onsite full‑time EA (U.S.)N/A (salary + benefits)N/A$65,000 – $160,000/year (market/seniority dependent)
Offshore VA (LatAm / Philippines / India)$8 – $35/hr$400 – $2,500/monthN/A (usually hourly/contract)

Notes on these ranges: they are intentionally broad because scope, seniority, and geography drive pricing. Agency and managed services typically carry a 20–40% premium above comparable freelance rates to cover quality assurance, backups, and administrative overhead. Offshore rates can be meaningfully lower but expect to budget for overlap hours, stronger vetting, and possible higher rates for US‑time availability. Source window: U.S. salary guides and VA pricing surveys from 2024–2026 (salary sites, VA marketplaces, and agency pricing pages). Use the table above as a starting point, not a quote.

Why agencies cost more: and when that premium pays off

  • Backups and continuity: agencies include bench capacity so coverage is steadier during vacations or turnover.
  • Guarantees and SLAs: many agencies offer response-time SLAs, replacement assistants, and managed onboarding.
  • Administrative lift: payroll, benefits compliance, background checks, and vendor management are bundled for a fee.

Task‑based cost examples: realistic bundles you can model

  1. 1Basic admin bundle: calendar + scheduling + 4 weekly tasks: $1,200–$3,000/month (4–15 hrs/week depending on task complexity).
  2. 2Calendar + inbox triage bundle: proactive calendar management plus inbox sorting and drafting: $2,500–$6,500/month (10–30 hrs/week).
  3. 3Travel + event planning bundle: multi‑city travel bookings, expense prep, and one small event execution: $1,500–$6,000 for discrete projects; retainers $2,000–$8,000/month for ongoing coverage.
  4. 4High‑trust bundle: vendor management, contract follow‑up, confidential correspondence and meeting prep: $4,000–$12,000+/month depending on seniority and discretion required.

Want examples of specific tasks to delegate immediately?

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Start with tactical wins that compound: see 15 Tasks Every Executive Should Delegate to an EA Immediately for a prioritized list you can experiment with during a 2–4 week trial.

Decision checklist: which model should you choose?

  • Predictable weekly hours > 20: favor a retainer or FTE EA (remote or onsite) for cost certainty and ownership.
  • Confidential, in‑person representation required: favor onsite FTE or an agency‑managed assistant with strict vetting.
  • Irregular, lifestyle, or hospitality needs: a concierge service is usually sufficient and more cost‑efficient.
  • Need 24/7 or after‑hours availability: clarify surge pricing; agencies can often provide rotating coverage but at a premium.
  • High risk of churn or lack of time to manage contractors: managed agency gives faster continuity at higher cost.

ROI and hidden costs to budget for (don’t assume base rate is the whole picture)

A headline hourly rate hides several predictable line items. Plan for these to get an apples‑to‑apples comparison between a concierge, a freelance VA, an agency, and hiring an FTE. For framing on what you’re really paying for, review Executive Assistant Pricing Guide: What You Are Really Paying For and The ROI of an Executive Assistant: A Better Way to Measure Return.

  • Onboarding and documentation time: expect 20–60 hours to reach basic competence depending on task complexity.
  • Background checks and security: agencies often include checks; freelancers may charge extra or require client‑paid services.
  • Benefits and payroll burden (for FTEs): 20–30% on top of salary in many U.S. markets when accounting for taxes and benefits.
  • Rush and after‑hours premiums: confirm rates for same‑day requests or weekend work; these can be 1.5x–2x standard rates.
  • Software and tools: shared password managers, travel agents’ fees, and premium calendar tools may be billed separately.
  • Churn and re‑training: contractor turnover raises hidden costs; agency replacement is often quicker but costs more.

Onboarding timeline & expected time‑to‑productivity

Typical ramp: 2–4 weeks for basic admin tasks, 6–12 weeks for full ownership of your calendar and inbox, and 3–6 months to be deeply embedded in confidential vendor and stakeholder relationships. Factor this into your budget and timeline for measuring ROI.

Aurora: U.S.‑calibrated assistants with privacy and follow‑through

Aurora provides dedicated U.S.‑calibrated assistants who blend remote efficiency with executive standards for discretion and follow‑through. We offer short audits and pilots so you can see time saved before committing to a retainer or hire. If continuity and US‑time overlap matter, consider an Aurora audit to compare your current spend and projected outcomes.

How to evaluate providers and run a short trial (practical steps)

  • Start with a needs audit: list recurring tasks, hours per week, desired overlap hours, and confidentiality level.
  • Request 2–3 candidate profiles or a managed plan and run a 2–4 week paid pilot with clear success metrics (response times, tasks completed, meeting prep quality).
  • Ask for references and sample redacted briefs or playbooks for similar executives.
  • Test communication and style fit in week one: clarity and tone often reveal whether an assistant will represent you well.
  • Confirm contract terms before scaling: scope, surge fees, replacement policy, confidentiality clauses, and data handling.

Contract items to include (protect yourself from scope creep)

  • Clear scope and out‑of‑scope hourly rates or capped surge hours.
  • Confidentiality and data handling: NDAs, access controls, and permitted systems.
  • Replacement and uptime guarantees for agencies; notice and termination clauses for freelancers and FTEs.
  • Onboarding deliverables and acceptance criteria for the pilot period.
  • Billing cadence, expense reimbursement rules, and dispute resolution.

Methodology & sources (2024–2026 window)

Benchmarks above synthesize U.S. salary reports and VA pricing surveys published between 2024–2026 (salary aggregators, virtual assistant marketplaces, and agency pricing pages). Ranges reflect market variation across cities and seniority. Use these figures as planning guidance: for an exact quote, ask providers for a written proposal based on your task list and weekly hours.

Frequently asked questions

Is a concierge cheaper than an executive assistant long term?

Short answer: sometimes. A concierge often costs less per hour for one-off errands, reservations, and event logistics because work is task-oriented and ad-hoc. Over time, if you need recurring calendar and inbox management, vendor negotiation, or confidential communications, a dedicated EA, remote or onsite, typically delivers more predictable capacity and higher measurable ROI. Evaluate projected recurring hours: if you expect 20+ hours/week of varied support, an EA (retainer or FTE) often makes financial and productivity sense. Always model 6–12 months of expected tasks before choosing.

Can I hire an offshore VA to save money without sacrificing quality?

Yes, many high-quality assistants are based in LatAm, the Philippines, and India and provide excellent support. The main tradeoffs are time zone alignment, US‑calibrated communication styles, and certain legal/regulatory considerations. If you need US‑time availability, domestic representation in meetings, or heavy confidential handling, factor in overlap hours, stricter vetting, and possibly higher rates for US‑based or US‑calibrated assistants. Use a trial and reference checks to assess communication and cultural fit before scaling.

How do I avoid hidden fees and scope creep when hiring a concierge or EA service?

Put scope and surge rules in writing before you start: define core hours or monthly task lists, hourly rates for out‑of‑scope work, rush/after‑hours premiums, and an onboarding period rate. For agency or managed services, confirm whether background checks, software licenses, and travel bookings are billed separately. A short pilot retainer (2–4 weeks) with a capped number of tasks helps reveal hidden costs and fit before committing to a long-term contract.

Sources consulted

Aurora reviews current source material while building and refreshing these articles so the guidance stays grounded in the market executives are actually buying in.

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