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Pricing Guide10 min read

Executive Assistant Salary vs Managed Service Cost: Which Is Actually Cheaper?

Want the true cost of an executive assistant, not just base pay? This article turns U.S. salary benchmarks into dated, fully loaded monthly and hourly figures, compares them to market-managed EA pricing models (fractional, dedicated, retainer), and gives a step-by-step worksheet plus metro-specific examples so you can pick the right model for your workload and risk tolerance (data as of April 2026).

Key takeaways

  • Headline salary understates total employer cost: add payroll taxes, benefits, recruiting, equipment, office overhead and turnover to compute a fully-loaded multiplier (typical range ×1.25–×1.6 in U.S. markets, April 2026).
  • Managed EA services often have higher billed hourly rates but can be cheaper on a monthly basis and lower-risk once you include hiring, replacement, and overhead: match hours needed to the right model (fractional, dedicated, retainer).
  • Choose in-house for continuous, high-touch, onsite strategic partnership; choose managed/fractional for flexible capacity, predictable pilots, and lower replacement risk: use the worksheet below to run the math for your situation.

Reviewed by Aurora

Aurora publishes these guides for founders and executives across the US evaluating dedicated assistant support. We refresh articles against current public sources and Aurora's operating experience so they stay grounded in how buyers actually make decisions.

Last reviewed May 2, 2026

8 public sources referenced

Problem statement: Headline pay hides the real decision: what you’ll learn

A posted or offered base salary (for example, “$85,000/year”) is only part of the economic story. U.S. buyers need per-month and per-hour fully-loaded comparisons that include payroll taxes, benefits, recruiting and turnover risk, equipment and office overhead: and then they must weigh those numbers against managed/fractional EA pricing models. Below: dated benchmarks (April 2026), a reproducible worksheet, metro examples, market-observed managed-service pricing, security checks you should demand, and a decision checklist.

TL;DR snapshot: side-by-side annual, monthly and hourly examples (April 2026)

ModelRepresentative annual cost (example)Representative monthlyEffective hourly (assumes 2,080 hrs/yr)
In-house EA (mid-level, U.S. metro)$100k–$160k fully loaded (source-backed ranges below)$8.3k–$13.3k$48–$77/hr
Managed: Fractional (20 hrs/week)$48k–$96k billed (market-observed examples)$4k–$8k$50–$95/hr (billed hours only)
Managed: Dedicated remote (40 hrs/week, named EA)$78k–$150k billed (market-observed examples)$6.5k–$12.5k$37–$72/hr (billed hours only)

These representative ranges show why a simple base-salary comparison is misleading. The right choice depends on hours needed, the level of EA expertise, security needs, and how you value executive time. All numeric benchmarks below are dated April 2026 and cite public sources where available.

How to calculate the fully loaded cost of an in-house executive assistant (step-by-step)

Start with headline base salary and add employer-side costs. Use this formula and the line-item checklist below to produce an annual, monthly, and hourly fully-loaded figure.

  • Base salary: the negotiated or market base.
  • Employer payroll taxes: Social Security (6.2%), Medicare (1.45%), FUTA (approx 0.6% after credits) plus state unemployment (varies). Source: IRS and U.S. Department of Labor (employer rates vary by state). (Data referenced April 2026.)
  • Benefits (employer share): health insurance, dental/vision, retirement match, employer-paid FSA/HSA contributions, paid time off. BLS Employer Costs for Employee Compensation (ECEC) shows employer benefit costs averaging ~30–33% of wages for private industry (recent benchmark: Sep 2025). Use your company plan cost if available.
  • Equipment & setup: laptop, phone stipend, security software and MDM, initial training: amortize over 1–3 years.
  • Office overhead: desk space, utilities, supplies (if onsite). Remote-first employers may have reduced facility costs but still incur some overhead (software licenses, collaboration tools).
  • Recruiting & onboarding: agency fees (commonly 15–25% of first-year salary if used), internal recruiter time, onboarding time costed as leader hours, and ramp time.
  • Turnover & continuity buffer: institutional knowledge lost during turnover. Conservatively budget 15–40% of salary annually as an amortized replacement/ramp buffer for EA roles where institutional knowledge matters.

Quick proxy multiplier: in many U.S. situations a fully loaded multiplier of ×1.25 to ×1.6 applied to base salary produces a usable comparison range (use lower end for remote, lean benefits; upper end for NYC/SF and generous benefits). But always compute line-by-line for accuracy.

Worksheet: reproducible formula (plug your numbers)

Inputs you need: Base salary (S), employer payroll tax rate (T_tax), employer benefits as % of salary (T_benefits), annualized equipment & setup (E), annual recruiting/onboarding amortized (R), annual turnover buffer (V), office overhead annual (O).

Formula: Fully loaded annual cost = S + (S × T_tax) + (S × T_benefits) + E + R + V + O. Monthly = annual / 12. Effective hourly = annual / 2,080 (or use productive hours if you want a utilization-adjusted rate).

Worked example (use this as a template)

ItemAssumption (example inputs)Amount (USD)
Base salary (S)Mid-level EA market example$85,000
Employer payroll taxes (T_tax = 8.0%)Social Security + Medicare + estimated state UI/FUTA$6,800
Benefits (T_benefits = 25%)Health + retirement + PTO average$21,250
Equipment & setup (E)Laptop, security software amortized$2,000
Recruiting & onboarding amortized (R)Agency/internal hiring time$3,000
Turnover buffer (V)Ramp / contingency$5,000
Office overhead (O)Desk, utilities, licenses (if onsite)$0
Total fully loaded (annual)$123,050
Monthly equivalent$10,254
Effective hourly (2,080 hrs/yr)$59/hr

This same worksheet can be used with your actual benefit rates and state payroll tax percentages. Legal/tax note: payroll and tax liabilities vary by jurisdiction, consult payroll or HR counsel for specifics about FUTA, SUTA and fringe benefits.

Salary benchmarks and metro-specific fully-loaded examples (U.S., April 2026)

Benchmarks vary by source and role definition. Sources cited here (all dated April 2026 unless otherwise noted): Salary.com (national medians and city pages), Glassdoor (city medians and ranges), Indeed job-postings averages, and BLS Occupational Employment Statistics (OES, May 2025). Use these as starting points and plug your own numbers into the worksheet.

  • Salary.com: reported median base for U.S. Executive Assistant roles: $73,800 (Salary.com, April 2026).
  • Glassdoor: site medians and city-level skew: national medians near $70k, with NYC and San Francisco market medians often 25–40% higher (Glassdoor, April 2026).
  • Indeed job-posting averages: metro-specific posting averages: Austin ~$72k, Denver ~$70k, NYC ~$95k, San Francisco ~$100k (Indeed, April 2026).
  • BLS OES (May 2025): SOC 43-6011 Executive secretaries and executive administrative assistants: median annual wage approximately $66,650 (OES May 2025). Use BLS for occupational context but cross-check with job-board city medians for EA-specific roles.

Metro-specific fully-loaded examples (illustrative, April 2026)

MetroRepresentative base (market source)Assumed multiplierFully loaded annualMonthlyHourly (2,080 hrs)
Austin, TX$72,000 (Indeed, Apr 2026)×1.45$104,400$8,700$50
Denver, CO$70,000 (Indeed, Apr 2026)×1.45$101,500$8,458$49
NYC metro$95,000 (Glassdoor/Indeed, Apr 2026)×1.6 (higher benefits & taxes)$152,000$12,667$73
San Francisco Bay Area$100,000 (Glassdoor/Indeed, Apr 2026)×1.6$160,000$13,333$77

These metro examples use publicly observed base ranges and conservative multipliers to illustrate how location and benefits push total cost. Replace the base and multipliers with your actual costs in the worksheet above.

What managed EA services charge: pricing models, market-observed examples (April 2026)

Managed providers price by model: fractional (block hours), dedicated remote (named EA, full-time equivalent), retainers (access with overage), and project pricing. Below are market-observed example ranges and representative provider snapshots (public or market conversations, April 2026); consider each as illustrative: providers differ by SLA, experience level, and included guarantees.

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  • Fractional / Block hours: common range: $3,500–$10,000/month for 10–30 hours/week depending on EA seniority and included deliverables. Market-observed example: Provider A public pricing (Apr 2026) lists ~ $4,500/mo for 20 hrs/week fractional named support.
  • Dedicated remote (40 hrs/week): common range: $6,000–$12,500+/month for a named U.S.-calibrated assistant with backups. Market-observed example: Provider B sales sheet (Apr 2026) shows dedicated named EA starting $8,750/mo.
  • Retainer / blended models: $3,000–$10,000+/month with hourly overage. Useful for variable-month needs with predictable baseline access.
  • Project-based: fixed priced for meetings, events or board prep; useful to avoid headcount for episodic peaks.

Notes on billed vs productive hours: managed-service billed hours usually equal hours worked (not utilization-adjusted). For in-house calculations, if you want a utilization-adjusted ‘productive-hour’ comparison, reduce the in-house denominator (for example, use 1,700 productive hours/year instead of 2,080 to account for PTO, meetings, and non-billable time): make this assumption explicit in comparisons.

Head-to-head value factors beyond sticker price

  • Continuity & backups: managed firms commonly guarantee backup coverage and faster replacements; single in-house EAs create single point-of-failure unless you budget overlap.
  • Scalability & flexibility: fractional models scale hours up or down; headcount is fixed for in-house roles and expensive to scale quickly.
  • Hiring & replacement risk: recruiting top EAs can take 6–12 weeks and multiple interviews; managed providers absorb staffing risk and often replace faster.
  • Security and compliance: in-house gives physical control; good vendors provide documented controls (background checks, NDAs, encryption, role-based access, audit logs, incident response). Demand evidence rather than assurances.
  • Control & culture fit: in-house hires are embedded in company culture; dedicated managed models with named assistants and customized onboarding often replicate this; test via pilots and documented onboarding milestones.

Security checklist to request from any managed EA provider

Ask vendors for: (1) background/identity-check baseline and screening policy, (2) signed NDAs and sample agreement language, (3) data encryption in transit and at rest, (4) SSO and role-based access controls, (5) audit logs and admin access limits, (6) incident response SLA and breach notification timelines, and (7) third-party attestation where available (SOC 2 / ISO 27001). Get these in writing before pilots.

Who should choose which model: buyer profiles with budget bands (April 2026 guidance)

Buyer profileTypical monthly budget bandRecommended model & rationale
Early-stage founder (variable needs)< $5k / monthFractional (10–25 hrs/wk): predictable monthly cost, rapid onboarding, no hiring overhead
Scaleup leader (steady high-volume)$6k–$10k / monthDedicated remote (named EA): day-to-day integration without full in-house overhead; consider hybrid if onsite needed occasionally
Enterprise C-suite (sensitive / onsite)> $12k / month and need onsiteIn-house or local dedicated EA: deeper company immersion and physical presence; evaluate managed firms if strict vetting and backups are acceptable

ROI examples: converting hours saved into dollar value

Translate hours saved into dollars: Hours saved × executive effective hourly value = monthly capacity value. Compare to monthly fully-loaded in-house cost and to managed provider invoice. Make conservative assumptions about how many hours the EA truly frees the executive.

  • Founder example: $200/hr value: 10 hrs/week saved = 40 hrs/month × $200 = $8,000/mo. If a fractional retainer is $5,500/mo, net monthly upside = $2,500.
  • VP of Sales example: $150/hr value: 20 hrs/week saved = 80 hrs/mo × $150 = $12,000/mo. If dedicated remote EA costs $9,000/mo, net monthly upside = $3,000 plus faster deal-prep benefits.
  • CFO example: $300/hr value: 5 strategic hrs/week saved = 20 hrs/mo × $300 = $6,000/mo. A senior EA costing $12,000/mo could be justified if additional downstream efficiencies or avoided hires produce value.

Aurora: how we price and guarantee managed EA value (April 2026 highlights)

Aurora’s model is Brazil-founded with U.S.-calibrated communication and onboarding processes. Highlights (sample/pricing ranges observed April 2026):

  • Sample pricing tiers (market ranges): Fractional 10 hrs/wk: $2,750–$4,500/mo; Fractional 20 hrs/wk: $4,000–$7,500/mo; Dedicated named EA (40 hrs/wk): $6,500–$12,000+/mo depending on experience and SLAs.
  • Named-assistant guarantee: dedicated EA assignment with a documented onboarding checklist and weekly handoff notes.
  • Replacement SLA and backups: Aurora provides a guaranteed backup during planned time off and an initial replacement window (typical target: replacement or interim coverage within 3–7 business days; exact SLA provided in sales documentation).
  • Security & compliance: signed NDAs, background checks, documented access controls, and a standard security briefing for customers: contact our onboarding & security documentation for details.
  • Pilot programs: 4–8 week fractional pilots to validate fit and refine task lists before converting to dedicated engagements.

For more on how Aurora runs pilots, secures data, and measures outcomes see our related posts: Remote Executive Assistant: How It Works and Why It Often Works Better, How to Hire an Executive Assistant Who Actually Frees Up Your Time, and our pricing guide Executive Assistant Pricing Guide: What You Are Really Paying For.

Decision checklist: practical next steps

  1. 1Estimate hours/week at your target service level (calendar + inbox + projects + travel).
  2. 2Choose the skill level you need (calendar/inbox vs strategic partner) and map to the salary band using the benchmarks above.
  3. 3Run the worksheet with your actual benefit rates, state payroll taxes, and recruiting assumptions (or use the proxy multipliers).
  4. 4Request 2–3 managed-provider proposals that include named-assistant options, SLAs, backup policies, and security documentation.
  5. 5Run a 4–8 week pilot when possible to confirm fit before committing to permanent headcount.
  6. 6Score proposals on continuity, security evidence, cultural fit, onboarding time, and total monthly cash outflow.

If you want a plug-and-play worksheet, see our template in the Executive Assistant Pricing Guide: What You Are Really Paying For and adapt it to your local payroll tax and benefits rates.

Addressing common objections with the numbers

  • “Managed services are more expensive.”: Counter: a $5k/month fractional retainer that saves a founder 10 hrs/week valued at $200/hr produces $8k/month in executive time value; fully-loaded in-house for the same coverage often exceeds $10k+/month in many metros once you add benefits and overhead.
  • “Remote EAs can’t match U.S. discretion.”: Counter: insist on U.S.-calibrated screening, signed NDAs, documented onboarding, and vendor-supplied references. Good providers provide backups, change-management logs, and named-assistant continuity.
  • “I’ll lose control with an agency.”: Counter: select a dedicated/named-assistant model, require a single point-of-contact SLA, ask for weekly workplans, and pilot before converting to headcount.

Final caution: numeric claims and tax rules change. For payroll-tax, benefits, and classification questions consult your payroll provider or legal counsel.

Want a tailored comparison run for your role, hours, and city? Contact our team for a pro-forma comparison and sample pilot plan; our case studies on EA-for-Scaleups and ROI measure outcomes in dollars saved and time returned. See also: The ROI of an Executive Assistant: A Better Way to Measure Return and delegation starter lists like 15 Tasks Every Executive Should Delegate to an EA Immediately.

Frequently asked questions

Is a managed EA service always cheaper than hiring a full-time in-house executive assistant?

Not always. When you compare the fully loaded in-house cost (base salary + employer payroll taxes + benefits + recruiting/onboarding + equipment + office overhead + turnover amortization) to managed-service invoices, managed options can be cheaper for part-time or variable needs but may be costlier if you need guaranteed full-time, onsite, C-suite-level support. Run the fully‑loaded arithmetic for your exact hours and role level: the worksheet below shows how. (See salary/benchmark sources cited in-text, April 2026.)

How do I validate security and discretion with a managed EA provider?

Require vendor documentation: baseline criminal and identity background checks, signed NDAs, written access-control policies, data encryption in transit and at rest, role-based access, audit logging, incident response SLA, and evidence of third-party attestations (SOC 2 or ISO 27001 where available). Ask for references, a named-assistant guarantee, and a replacement SLA. If security is a legal or regulatory concern, consult your security and legal teams.

How should I calculate ROI for an EA or managed service?

Estimate the hours an EA will free you per week, multiply by your effective hourly value (your compensation or revenue per hour), and compare against the monthly fully-loaded in-house cost and managed-service invoice. Example: 10 hrs/week saved × $200/hr = $8,000/month value; if a fractional retainer costs $5,500/month, net value = $2,500/month. See the ROI examples and calculator section for worked scenarios.

Sources consulted

Aurora reviews current source material while building and refreshing these articles so the guidance stays grounded in the market executives are actually buying in.

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